Wave Sports activities & Leisure companions with WNBA Star Cameron Brink to launch “Straight to Cam”, a brand new unique digital sequence premiering January 28
Every week, Brink and co-host, Sydel Curry-Lee, dive into popular culture, social media tendencies, sports activities, courting, and the whole lot in between
Wave Sports activities & Leisure (Wave), the chief in sports activities storytelling for the following technology, immediately introduced the launch of “Straight to Cam” — a brand new Wave Authentic digital sequence hosted by rising WNBA famous person and Los Angeles Sparks ahead Cameron Brink alongside her co-host, Sydel Curry-Lee.
The weekly sequence premieres on January 28, 2025, with new episodes dropping each Tuesday.
Cam’s on-court expertise and off-court fashion have already made her one in every of LA’s brightest up-and-coming sports activities stars.
Now, as she heads into her second yr within the WNBA, Cam is able to step into the highlight in a complete new method.
Joined by Sydel Curry-Lee–Cam’s godsister and sister of NBA famous person, Steph Curry–collectively they’ll supply a contemporary perspective contained in the world {of professional} sports activities and leisure.
No matter is out of bounds, as Brink and Curry-Lee dive into the whole lot from the most recent popular culture information and sports activities headlines to courting, self-care, and the whole lot in between.
That includes particular in-studio friends, “Straight to Cam” guarantees to showcase candid, unscripted conversations that deliver their personalities entrance and heart, immediately and straight to the digital camera.
“Wave’s repute as a frontrunner in athlete-driven storytelling makes them the right accomplice to share my journey and convey followers nearer to my world on and off the court docket,” mentioned Cameron Brink. “With ‘Straight to Cam,’ we’re not simply speaking about sports activities—we’re creating an area to have a good time the tradition, group, and candid moments that make life within the W so distinctive. I can’t wait for everybody to return alongside for the journey.”
“Cameron and Sydel have a novel capability to attach with folks and let their genuine selves shine,” mentioned Mack Sovereign, Chief Content material Officer at Wave Sports activities & Leisure. “Their chemistry and shared historical past will stand out in a crowded area, and we’re excited so as to add this dynamic duo to our rising slate of hit sequence.”
“Straight to Cam with Cameron Brink and Sydel Curry-Lee” is the latest unique sequence from Wave Sports activities & Leisure, the inventive powerhouse behind standout digital sequence together with “Not Gonna Lie with Kylie Kelce”, “New Heights with Jason and Travis Kelce”, “Podcast P with Paul George”, “7PM in Brooklyn” with Carmelo Anthony, “The Proper Time with Bomani Jones”, and “Fitz & Whit” hosted by NFL legends, Ryan Fitzpatrick and Andrew Whitworth.
As a frontrunner in athlete-driven storytelling, Wave has pioneered modern methods for popular culture figures, present sports activities stars, and previous legends to develop their manufacturers and join with mainstream audiences by way of unique programming that resonates with next-gen viewers.
Over the past yr, Wave Originals has garnered over 3.6B impressions – making the community probably the most sought-after companions in sports activities leisure.
The launch of “Straight to Cam” has garnered important trade consideration and Wave has secured two unique launch companions for the sequence.
PrizePicks, the #1 Every day Fantasy Sports activities App, and insurance coverage powerhouse Allstate have signed on as official companions for the present’s debut.
Starting January 28, followers can watch and hearken to new episodes of “Straight to Cam” each Tuesday on YouTube, Spotify, Apple Podcasts, and all main platforms.
Subscribe on YouTube and keep up to date on Twitter, Instagram, and TikTok @straight2cam.
