Together with his newest single, ‘Digital Love‘ smashing the airwaves proper now, we took the chance to talk to the artist, ViennaCC in regards to the monitor and what impressed him to create it.
Your music performs on radio stations all over the world. Why do you suppose your sound resonates so extensively?
I could be making music that individuals – and perhaps even radio DJs – like. Who is aware of? If I had the right formulation, I’d be a billionaire by now.
What conjures up the constantly upbeat power in your work? Would you describe your self as a optimistic particular person?
I see myself as a optimistic particular person. Most of my songs carry an upbeat mindset. There’s already sufficient negativity within the information. Despite the fact that ‘Digital Love’ ends in disappointment, perhaps it makes folks suppose – and ultimately smile. And if somebody listening has been fooled by a love scammer, I hope I can provide them a bit of consolation.
Do you will have private expertise with ‘Digital Love’? What initially impressed this exploration of affection within the digital age?
I generally get messages from younger ladies saying they’ve fallen in love with my picture. Their messages are surprisingly properly written – or let’s say, skilled. However after just some exchanges, they begin asking for cash. I’ve seen reviews on this sort of rip-off, and I do know it’s not simply taking place to me. Evidently, I by no means reply to these oh-so-tempting messages.
What was your favorite a part of crafting the music? What’s your favourite sonic or lyrical factor of the monitor?
Truthfully, I get pleasure from the entire music. But when I had to decide on, perhaps the 2 choruses stand out probably the most. The primary one is full of hope, and by the final refrain, the reality comes out – I’ve fallen right into a pretend social media account.
Inform us about drawing inspiration from the road “Digital love in my laptop” for the idea of the ‘Digital Love’ music video. What sort of imagery did this line evoke?
When the music was completed, I assumed: “Good – however how do I visually categorical a digital, non-existent idea?” A pc-generated puppet as my beautiful dream woman? The concept got here from the road: “Digital love in my laptop”. So I positioned my dream woman inside a pc, surrounded by circuits. Summary, however intriguing.
Do you suppose folks ought to take ‘Digital Love’ as a cautionary story?
Sure, if I can assist somebody keep away from falling right into a lure and shedding cash, I’d really feel like I did one thing worthwhile. I don’t need to sound like a college principal wagging a finger and warning folks in regards to the evils on the market. These items occur – and I sing about them. If it will get somebody pondering, all the higher.
What do you hope ‘Digital Love’ brings to your listeners?
I would like folks to have enjoyable. Leisure ought to come first. But when somebody hears the message in my music and it sparks a thought, that makes me completely satisfied. And if it helps somebody keep away from being tricked, even higher.
Is ‘Digital Love’ half of a bigger narrative that you simply’re constructing? What conjures up you to discover technological themes in your work?
Being lively on-line is a giant a part of my life – so why not sing about it? I labored in IT for a very long time, so I’ve by no means been uncomfortable round computer systems. They usually’re changing into increasingly built-in into our lives. Elvis sang about ‘Love Letters’ – in the present day, I’d sing about ‘Emails’.
You may watch the music video for ‘Digital Love’ under, and discover out extra about ViennaCC and his music on-line on his official web site, YouTube, Twitter, and Instagram.
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