UNINTERRUPTED and The LeBron James Household Basis be part of forces with Certainly to launch a nationwide marketing campaign championing skills-first hiring
The initiative is anchored by the premiere of “The Essential Factor”, a four-part digital collection that includes LeBron James in conversations with Tony Hawk, Teyana Taylor, Marques Brownlee, and Melody Ehsani
The marketing campaign kicks off with an official Certainly industrial spot narrated by broadcasting legend Ernie Johnson Jr. that explores how real-world abilities form career-defining moments, as instructed by means of the lens of LeBron James
UNINTERRUPTED, the award-winning storytelling model based by LeBron James and Maverick Carter inside Fulwell Leisure, in the present day introduced a brand new collaboration with world hiring platform Certainly, the world’s #1 job web site, together with the LeBron James Household Basis (LJFF), to launch a nationwide marketing campaign championing skills-first hiring.
The initiative goals to offer instruments and assets that empower people to showcase their abilities no matter background or expertise.
Aligned with Certainly’s mission to assist folks get jobs, this joint effort is a robust step towards advancing financial mobility, selling fairness, and increasing alternatives for profession professionals no matter their backgrounds.
The marketing campaign formally kicks off in the present day with the debut of a nationwide industrial spot narrated by broadcasting legend Ernie Johnson Jr., providing a mirrored image on what occurs when expertise and exhausting work go unseen.
Informed by means of the lens of LeBron James’ personal profession journey, the spot imagines a world the place, even after placing within the work, his abilities are by no means acknowledged, mirroring the truth confronted by hundreds of thousands of job seekers in the present day.
“Within the work my Basis does to help households with assets like training and job coaching, we’ve seen how folks can thrive after they’re given a chance,” stated LeBron James. “I’m enthusiastic about this marketing campaign with UNINTERRUPTED and Certainly that may hopefully open extra doorways for folks to have that likelihood to indicate their abilities and expertise, which is extremely worthwhile.”
“We consider folks must be employed for what they will do, not simply their credentials,” stated James Whitemore, CMO of Certainly. “By teaming up with UNINTERRUPTED and the LeBron James Household Basis, we’re utilizing the ability of storytelling to spotlight how lived expertise and sensible abilities can result in actual profession alternatives — and giving folks the assets to grab them.”
Following the industrial, UNINTERRUPTED and Certainly will debut “The Essential Factor”, a brand new four-part restricted collection led by LeBron James, premiering October 1 on UNINTERRUPTED’s YouTube channel.
Within the collection, James sits down with cultural icons and innovators together with skateboarding legend Tony Hawk, multi-hyphenate entertainer Teyana Taylor, digital creator Marques Brownlee (MKBHD), and designer Melody Ehsani, to discover how abilities honed by means of life expertise, exhausting work, and creativity open doorways throughout industries.
Via candid, in-depth conversations and hands-on challenges, every episode challenges the normal over-reliance on faculty levels as the only real measure of profession readiness and potential.
Extra marketing campaign touchpoints embody: integrating Certainly’s job-matching know-how, profession instruments, and abilities coaching with LJFF’s training and workforce growth packages; launching a web-based job seeker useful resource portal in partnership with Certainly’s Job Seeker Academy this October; and internet hosting an in-person Job Occasion at Home Three Thirty in Akron, Ohio, together with abilities coaching and profession growth workshops.
