Past a return to implausible songs, the primary facet I’ve been lacking in present lady teams is power. STAYC’s Bebe managed to beat a spoken-word refrain via sheer, explosive verve, proving {that a} blazing dance beat could make up for so-so melodies. The identical may be stated about Kep1er’s new Japanese single Yum. Although a lot of the track is mired in irritating sing-talk, it touches greatness every now and then.
I wish to being with Yum‘s most fun second. The primary half of its refrain, when the women’ voices are layered right into a mighty wall of sound, completely compliments the explosive instrumental. We simply don’t hear these peaks of drama anymore, and this phase immediately brings me again to the times of Kara and 9 Muses. Had the whole monitor adopted this template, we’d be speaking about a straightforward song-of-the-year candidate. Sadly, this flash of brilliance stays considerably elusive all through Yum.
Many of the track is pre-occupied with the type of “speaking over the monitor” fierceness that’s lengthy since misplaced most of its chunk. Yum‘s verses and repetitive post-chorus are main missed alternatives to develop one thing extra distinctive and timeless. Nonetheless, I’ll circle again to my opening remark about power. The sheer depth of the manufacturing retains Yum partaking regardless of its shortcomings. It’s just like (ALL)HOURS’ Gimme Gimme on this method, and this can be a development I’d like to see proceed all through 2025 (with higher songs, after all).
| Hooks | 8 |
| Manufacturing | 9 |
| Longevity | 8 |
| Bias | 9 |
| RATING | 8.5 |
Grade: B
