Timbaland has launched his personal AI leisure firm referred to as Stage Zero and its first signee is the artist TaTa.
Co-founded with Rocky Mudaliar and Zayd Portillo, Stage Zero’s first signee is an AI pop artist referred to as TaTa, pushed by Suno AI. The pop artist, together with a bevy of AI-driven inventive instruments will all be underneath Timbo’s new firm. The Grammy-award successful producer will likely be dealing with the vast majority of the manufacturing for this new synthetic intelligence enterprise, which he dubbed as a brand new style totally referred to as “A-Pop.”
“I’m not simply producing tracks anymore,” Timbaland stated in a press release. “I’m producing techniques, tales, and stars from scratch. [TaTa] isn’t an avatar. She isn’t a personality. TaTa is a residing, studying, autonomous music artist constructed with AI. TaTa is the beginning of one thing greater. She’s the primary artist of a brand new era. A-Pop is the subsequent cultural evolution, and TaTa is its first icon.”
Mudaliar added, “The artists of tomorrow gained’t simply be human, they’ll be IP, code and robotics which might be totally autonomous. That’s what we’re constructing at Stage Zero.”
Timbaland has remained a prevalent advocate for AI in music. In an April interview with Billboard, Timbo stated AI is in an thrilling new place in comparison with the place it was only a few years in the past.
“The expertise of right now is ideal for what that is,” Timbaland advised Billboard. “What used to take me three months solely takes me two days. To start with, it was like a toy. It was like going to a toy retailer. You gotta undergo gluttony, as a result of you possibly can’t imagine that it’s right here.”
