A brand new examine simply launched by the Canada Dwell Music Affiliation provides arduous numbers that doc the financial influence of the music business on the Canadian financial system. That features an over all $10.92 billion CAD contribution to the nation’s GDP, and the creation of greater than 100K jobs.
Erin Benjamin, President and CEO of the Canadian Dwell Music Affiliation, launched the report titled Right here and Now: understanding the financial energy and potential of Canada’s reside music business at Allied Music Centre Theatre on January 30. The report, ready together with Nordicity, a outstanding strategic evaluation agency, provides an financial influence examine of Canada’s reside music sector
“The unimaginable small, medium, and huge venues, golf equipment, live performance halls, festivals, arenas, and different reside music areas that join artists with their followers kind an unlimited, complicated, indoor and out of doors ecosystem. That is the system that facilitates reside music–and its huge provide chain throughout Canada, be it a nationwide enviornment tour, or a one-off native present in a 120-cap impartial venue…and all the pieces in-between.” stated Erin Benjamin, President & CEO of the CLMA in a press release.
“Understanding and harnessing this technique creates a big and scalable aggressive benefit for Canadians and for all ranges of presidency and is important for our artists in order that they’ll proceed to share the music we love and wish. And why wouldn’t we? This examine is a benchmark, the numbers in it have been achieved largely within the absence of any devoted fiscal coverage frameworks aimed toward incentivizing development. $10.92B in mixed influence from reside music and tourism spending… with out attempting.”
A Look At The Numbers
Among the many 100,000+ jobs that reside music helps in Canada usually are not solely performers and artists, however stage technicians, promoters, venue workers and lots of others that spill off from associated companies. These reveals appeal to tons of of 1000’s of vacationers. Let’s not overlook linked industries like lodges and eating places, amongst others.
- In 2023, (aka earlier than the Taylor Swift impact), Canadian reside music festivals and reside reveals at Canadian venues introduced in a complete of 19.69 million guests.
Mixed totals of reside music firm operations and associated tourism spending:
- $10.92 billion contribution to GDP
- $9.9 billion in customer spending
- 101,604 jobs created
- $3.73 billion in tax revenues
- $5.84 billion in labour revenue
reside music operations alone:
- $2 billion contribution to GDP
- 27,490 jobs created
- $513.5 million in taxes
- $1.17 billion in labour revenue
“The findings in Right here and Now make it clear that defending and rising Canada’s reside music infrastructure immediately leads to extra jobs, main financial influence for cities and cities, and extra efficiency alternatives for Canadian artists. It means extra followers selecting Canada when deciding the place to spend their (billions of, because it seems) music tourism {dollars}. It means offered out lodges, absolutely booked flights, bustling outlets, and eating places. It means togetherness and social cohesion. It means higher psychological well being. It means thriving downtowns. It means attracting and retaining different industries and expertise to our cities. It means extra income for artists and musicians. It means extra music and recollections with household and mates that change our lives,” stated Tarun Nayar, Co-Founder, 5X Competition; Co-Founder, Snakes x Ladders, artist, and board chair of the CLMA.
Closing Ideas
As governments worldwide lower their monetary help for the humanities, it’s vital to counteract the false notion that tradition and the humanities are a drain on public funds — one thing that advantages solely the elite few.
The report’s findings clarify that reside music as an business has a big impact on each native and nationwide economies, and one which extends far past the realm of music per se.
- You possibly can try the total report, or learn an govt abstract, [HERE].
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Anya Wassenberg is a Toronto Metropolis Editor at Ludwig Van. She is an skilled freelance author, blogger and writing teacher.
