So far as expositions on capitalistic consumerism go, few really feel as affecting because the vintage-timbred, harbingering grooves in The JB Undertaking’s newest single, Consumption. With lo-fi indie punk aesthetics lending a languid weight to the lament and storage blues licks including the depth of a long time, the observe mourns how folks have grow to be so blind they solely see the glow of adverts, chasing idealised selves they’ll by no means attain as a result of consumerism solely ever feeds the architects of fabric fantasy.
Inside the six-minute observe, which takes the free-flowing type of an impassioned jam session, razor-sharp songwriting cuts by way of the haze and fingers you a second to replicate. You’re invited to sink into the slow-burning rhythms and, for a second, snap out of the trimmings of vapid luxurious.
JB’s path so far was something however simple; after incomes his diploma in modern, city and widespread music at Columbia Faculty Chicago, he turned away from fractured bands and infinite artistic compromises. Educating himself guitar, recording, and manufacturing, he now creates music that rejects inflexible buildings, permitting emotion to steer. Every observe is a private invocation, recorded with sufficient fact and soul to maneuver listeners on a deeper stage.
Consumption is now obtainable on all main streaming platforms, together with Spotify.
Overview by Amelia Vandergast
