SZA is launching her Not Magnificence make-up line solely at pop-up outlets throughout the U.S. throughout her and Kendrick Lamar‘s Grand Nationwide Tour beginning this week.
She’ll debut the primary product from her one-of-a-kind lip assortment, lip glosses in three signature shades priced at $23: In The Flesh, Strawberry Jelly and Quartz. Not Magnificence’s full lineup will ultimately embody lip stains, lip liners and lip lotions. SZA informed Vogue she was sporting her personal lip gloss throughout her Tremendous Bowl Halftime Present efficiency with Lamar, when the dynamic duo carried out “All of the Stars” and “Luther,” which has been remained atop the Billboard Sizzling 100 for an eighth week this week (dated April 19).
In line with the press launch, the packaging finds inspiration from the wild – wooden textures, vegetation, bugs and daring pure hues – like the quilt of Lana, the long-awaited deluxe version of her Billboard 200-topping sophomore album SOS. Not Magnificence can also be cruelty-free, gluten-free and vegan.
“Not Magnificence wasn’t about me making an attempt to enter the sweetness market, it’s about me filling a necessity, it’s about me needing one thing that lasted so long as my present, so long as my dialog, so long as my date,” the Grammy-winning singer-songwriter mentioned in an announcement. “There was nothing that existed that did that for me and in addition made me really feel moisturized. I don’t know a lot about a lot, however I do know lots about lips, and I really feel like Not Magnificence shouldn’t be magnificence. It’s simply one thing that I wished to share that labored for me and I hope works for you. It’s rather well made. It’s superior.”
Whereas SZA makes her official foray into the sweetness enterprise, it’s not the one first she’s completed this yr. She made her characteristic movie debut on Certainly one of Them Days, additionally starring Keke Palmer.
