It’s been eight years since WM Leisure debuted its newest group, and a full decade since their final lady group. To date, it’s been high quality over amount for this company. B1A4, Oh My Woman and ONF all have discographies which can be fairly bulletproof. Now, it’s time for an additional act to affix this spectacular roster. Enter USPEER and their debut single Zoom.
Okay-pop’s lady teams are at present affected by a sound results syndrome. So many songs are constructed round onomatopoeia today. By its very nature, this strategy is tough for me to get my arms round. Not solely does it are inclined to tip over into nursery rhyme territory, however sound results themselves are extra rhythmic than melodic. It’s troublesome to forge the type of sturdy melodies I take pleasure in round phrases like “zoom,” “beep,” or “tick tack.” USPEER try and work round this by stretching “zoom” into an undulating centerpiece, pulling on the phrase with relish. I admire the hassle, however the ensuing hook is extra obnoxious than thrilling.
I hear nice potential in lots of Zoom‘s vocals, however the tune is simply too fragmented to make a lot use of the expertise. The rugged manufacturing remembers NCT whereas the pick-and-mix construction by no means lets one thought relaxation lengthy sufficient to flourish. Other than just a few spikes of melodic drama, a lot of the observe trades within the type of scrappy sing-talk that often fails to make a long-lasting impression. In a sea of bland, it’s good to listen to so many concepts stuffed right into a single tune. The issue is, only a few of these concepts are ones I’m attention-grabbing in listening to once more. Hopefully Zoom is a case of rising pains and the women will discover their footing throughout their first comeback.
| Hooks | 7 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.5 |
Grade: C
