HYBE Latin America introduced on Monday (Sept. 8) the launch of S1ENTO Information, its new document label centered on rising regional Mexican artists.
The corporate’s first signees embrace Pase A La Fama‘s high three teams: Grupo Destino, Musza and Low Clika. The truth present, developed by HYBE Latin America and Telemundo, got down to discover the subsequent música mexicana band and formally topped Musza because the successful band in June.
The three teams have been chosen for his or her “distinctive expertise” and can enter a “rigorous” coaching and growth course of, “an strategy distinctive to HYBE as a world firm, aimed toward enhancing their artistry, professionalizing their initiatives, and getting ready them for worldwide audiences,” in accordance with a press launch.
“With S1ENTO Information, we need to open a path for rising artists to develop with professionalism, self-discipline, and inventive freedom,” Isaac Lee, chairman & CEO of HYBE Americas, mentioned in a press release. “Following the imaginative and prescient of Bang Si-Hyuk, who has all the time believed in empowering expertise from its roots and projecting it globally, our mission is to rework native expertise into sustainable initiatives with an impression that transcends borders.”
All through the present, the three bands crafted their respective sounds, combining conventional regional Mexican music, like norteño, banda and cumbia, with corridos tumbados for a contemporary twist. Whereas the band members inially rotated to carry out in numerous teams, in the end, the three that made it to the finale caught as an ensemble for the previous couple of weeks of the competitors, with steerage from judges Ana Bárbara, Adriel Favela and Horacio Palencia.
“Whereas the present started as an leisure format, it additionally turned a platform for rising artists and an incubator for a number of the most excellent expertise in Mexico and the USA,” added Myrna Pérez, GM of S1ENTO Information and creator/government producer of Pase a la Fama. “This label, which is able to ultimately develop to different artists, is at present the house of that neighborhood: musicians who aspire to transcend the music and construct a holistic 360° narrative. Every little thing we create, from songs to tales and visuals, is designed to generate an expertise that strikes you.”
