All services and products featured are independently chosen by editors. Nonetheless, Billboard might obtain a fee on orders positioned by its retail hyperlinks, and the retailer might obtain sure auditable knowledge for accounting functions.
Girl Gaga’s 2025 is off to a sizzling begin, with a primary duet (with Bruno Mars), a new single (“Abracadabra”) and a headline-making look on the latest ‘SNL50’ live performance particular, the place she joined Andy Samberg and Lonely Island for a efficiency of “D-ck in a Field.”
However the multi-disciplinary icon can be making waves along with her Haus Labs magnificence line, due to the discharge of a brand new mascara. The B Structural Volumizing + Lengthening Mascara is the most recent product from Haus Labs by Girl Gaga, and has shortly turn into a prime buy on websites like Sephora, with reviewers praising the product for its easy-to-use wand and highly effective components.
NEW RELEASE
Haus Labs B Structural Volumizing and Lengthening Mascara
First launched in January, Gaga’s mascara guarantees to assist lengthen, nourish and maintain your lashes for all-day put on. Haus Labs says that’s due to its new haircare-inspired B-Silk components (a kind of amino acid) that coats your lashes with daring shade, versatile maintain and buildable quantity, whereas resisting smudging and fading for as much as 12 hours. The addition of rice protein, meantime, helps to advertise wholesome, longer lashes.
Reviewers say the mascara goes on easy and isn’t flaky or clumpy, with “good elevate and shade” (as of now, the Haus Labs mascara is simply out there in a “Black Onyx” colorway). Consumers additionally reward the product for its fullness in utility — many say they noticed a distinction in only one coat. Haus Labs, meantime, says the mascara might improve your lash quantity by as a lot as five-times their regular size. The corporate additionally says the B Structural Mascara is “ophthalmologist-tested, hypoallergenic, and secure for delicate eyes and make contact with lens wearers.”
And whereas the components goes on — and stays on — easily, reviewers say it’s straightforward to take away with a easy make-up wipe or cleanser. As Haus Labs posted on Instagram, buyers agree that “the hype is actual.”
Yow will discover Girl Gaga’s B Structural Volumizing and Lengthening Mascara on-line now at Sephora and HausLabs.com. The corporate says one greenback from each buy at Haus Labs goes to Girl Gaga’s Born This Manner Basis, which promotes psychological well being consciousness and sources for younger individuals.
