Gina Birch returns with the extraordinary quirky shattered pop of Doom Monger that makes Sparks sound like Bucks Fizz. Not your regular run of the mill tune then, and the video’s not unhealthy both! Learn on…
Legendary artist, Raincoats co-founder, songwriter, filmmaker, and feminist icon Gina Birch right now shares new single Doom Monger taken from her eagerly awaited second solo album, Hassle, arriving through Third Man Data on Friday, July 11. Pre-orders can be found now. An official music video – directed by Birch and famed photographer/filmmaker Dean Chalkley – is streaming now on YouTube.
Gina succinctly explains the emotions behind the track, “That is in regards to the world going to hell in a handcart, feeling overwhelmed, however craving for peace and happiness”, and the processes concerned within the making of the video, “At artwork college I had made a 16mm movie made up of 9 Tremendous 8 screens of a pal, standing in Alexandra park, turning spherical. I divided the physique into head, torso and toes. Every body was filmed independently and I then refilmed the tremendous 8, on a grid, and filmed on 16mm rewinding the canister every time. This course of has impressed me to make a number of movies, and now one for myself, utilizing 9 frames. I needed to make a vibrant enjoyable video for Doom Monger, that had a component of humour to it. With 9 screens to observe concurrently, it’s doable to overlook issues, so the video might need to be seen a number of occasions. Amongst different issues, I seemingly punch myself, and I outstretch my arms and need to duck down out of their attain. I hammer frames out of the best way, and I flip damaging on many events, and I layer the person frames so that there’s a complicated layer of photographs at different occasions.”
Doom Monger follows earlier single, Inflicting Hassle Once more which was impressed by 2024’s Girls in Revolt, an exhibition of feminist artwork and activism at Tate Britain which included considered one of Birch’s most acknowledged artwork items, 1977’s 3 Minute Scream, a landmark brief movie wherein she stares down the digicam and, because the title suggests, screams at some stage in a Tremendous 8 cartridge. Birch created the epic six-minute observe by inviting a number of feminine artists, together with experimental music pioneer Cosey Fanni Tutti and author/painter Caroline Coon, to report themselves saying the names of ladies who’ve impressed them – girls who’ve certainly “prompted hassle.” The video for the track – directed by Birch and famed photographer/filmmaker Dean Chalkley options an all-star collective of fellow feminine artists together with Birch’s longtime pal and co-founder of The Raincoats, Ana da Silva, Neo Naturists co-founder Christine Binnie, singer-songwriter Amy Rigby, X-Ray Spex and Important Logic co-founder Lora Logic, painter Daisy Parris, artist Georgina Starr, author Jill Westwood, multi-disciplinary artist and activist Bobby Baker, award-winning costume designer Annie Symons, veteran photographer and Raincoats collaborator Shirley O’Loughlin, amongst many others. Propelled by Birch’s springy bass and a breakneck drum machine beat, Inflicting Hassle Once more crescendos till a whole bunch of names are being learn aloud: Nina Simone to Dolly Parton, Grace Jones to Louise Bourgeois, Elizabeth I to Stormy Daniels. The result’s extraordinary – a jubilant exploration of what it means to go towards society’s grain, overlaid with fuzzy guitar solos and rebellious aptitude.
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Forewords by Wayne Carey, Evaluations Editor for Louder Than Conflict. His creator profile is right here
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