Gene Simmons posted a photograph eating at iHop. He mentioned, “Our FAV consuming spot for 30 years: IHOP. Nice service. Scrumptious meals. And, quick!”
Our FAV consuming spot for 30 years: IHOP. Nice service. Scrumptious meals. And, quick! pic.twitter.com/XOIzyuUs5K
— Gene Simmons (@genesimmons) April 7, 2025
Gene Simmons, the legendary co-founder and bassist of KISS, isn’t just a rock icon—he’s additionally a grasp of branding and enterprise. Recognized for his sharp entrepreneurial sense, Simmons has persistently discovered inventive methods to monetize his fame, notably via company promotions and unique fan experiences.
Whereas the precise particulars of his company compensation stay confidential, Simmons is understood to barter substantial charges for model partnerships, typically tying offers to appearances, product endorsements, and VIP experiences. One among his most high-profile promotional ventures includes providing followers a premium “private assistant for a day” expertise throughout his solo excursions. Priced at $12,495, this package deal consists of behind-the-scenes entry, a meal with Simmons, stage time, unique merchandise, and a signed bass guitar.
This initiative not solely highlights Simmons’ advertising and marketing genius but additionally demonstrates how he merges fan engagement with income technology. By turning entry to his private {and professional} world right into a luxurious product, he blurs the road between leisure and enterprise. Simmons has lengthy positioned himself as greater than a musician—he’s a model unto himself, utilizing company collaborations as a platform to increase his affect and earnings far past the stage.
