Matthew McConaughey has a conspiracy concept about soccer that dates again tons of of years — and he’s recruiting Charli XCX, Martha Stewart and extra stars to persuade folks it’s true in a hilarious Tremendous Bowl business for Uber Eats.
Premiering Tuesday (Feb. 4), the 90-second spot — which is able to air through the Kansas Metropolis Chiefs vs. Philadelphia Eagles recreation on Sunday (Feb. 9) — opens with the Interstellar star telling viewers, “From the very starting, soccer has been a conspiracy to make us hungry.”
He then defends his thesis by starring in flashbacks to necessary moments in his model of soccer historical past, together with the inception of the “pigskin” nickname — to “make folks crave bacon,” as McConaughey and costar Kevin Bacon clarify to a bunch of gamers within the 1800s — and the choice to call the Inexperienced Bay Packers after meatpackers, whereas their followers are known as “cheeseheads.” At one level, Sizzling Ones host Sean Evans makes a becoming cameo as he and the Find out how to Lose a Man in 10 Days actor determine on the Buffalo Payments’ staff identify over a plate of Buffalo wings.
Flash ahead to 2025, and McConaughey says that the Tremendous Bowl gods “aren’t even hiding it anymore.” Presiding over a convention desk the place the “Von Dutch” singer sits subsequent to Stewart, the Oscar winner factors out that this 12 months’s Halftime Present is “introduced by an apple” — at which level Charli takes a smug chew out of a Granny Smith, a reference to each her Brat track “Apple” and the identify of the tech firm sponsoring Kendrick Lamar’s extremely anticipated mid-game efficiency Sunday (Feb. 9).
One one that doesn’t purchase McConaughey’s concept, nevertheless, is filmmaker Greta Gerwig, who tells him on the finish, “Nobody believes that soccer is just a few conspiracy to promote meals.”
It was first introduced that Charli and the home doyenne would star within the McConaughey-led Tremendous Bowl marketing campaign in late January. On the time, the Grammy winner additionally joined Stewart for a spherical of “We Pay attention and We Don’t Decide” for the meals supply firm, in addition to broke down soccer positions in membership phrases.
“It was cute filming my first Tremendous Bowl marketing campaign with Uber Eats!” Charli stated in an announcement on the time. “Matthew and Martha are clearly legends, so I felt proper at dwelling.”
The musician is only one of a number of music stars followers can count on to see grace their TV screens come Tremendous Bowl Sunday. Additionally showing in profitable game-day advertisements are Publish Malone — who seems alongside Shane Gillis and Peyton Manning in Bud Mild’s 2025 marketing campaign — and Mountain Dew associate Becky G.
See Charli and Stewart in Uber Eats’ Tremendous Bowl business beneath.
