On Monday (Aug. 4), a small however mighty new bodily music format arrived: Tiny Vinyl. Measuring at simply 4 inches in measurement, Tiny Vinyl is a playable report that may maintain 4 minutes of audio per aspect.
The disc, based on a press launch, goals to “[bridge] the hole between trendy and conventional to supply a brand new collectible for artists to share with followers that simply matches in your pocket.”
Preliminary releases embrace singles from Chappell Roan (“Pink Pony Membership” / “Bare In Manhattan”), Gracie Abrams (“That’s So True” / “I Love You, I’m Sorry”), Doechii (“DENIAL IS A RIVER” / “Anxiousness”), Frank Sinatra (“Jingle Bells” / “Silent Night time”), Lainey Wilson (“Someplace Over Laredo” / “4X4XU”), Britney Spears (“Child One Extra Time” / “Oops!…I Did It Once more”), Rolling Stones (“(I Can’t Get No) Satisfaction” / “The Beneath Assistant West Coast Promotion Man”) — plus many extra artists throughout a long time and genres.
In early 2024, Billboard reported that vinyl was on monitor to generate over $1 billion. But, a visitor column questioned how the format may higher harness the affect of superfans. Tiny Vinyl is hoping to be the reply.
Tiny Vinyl co-founders Neil Kohler and Jesse Mann had taken be aware of the vinyl resurgence — which had been steadily ticking upward, then ignited within the pandemic and has sustained. Over the identical timespan, they seen a development towards miniature collectibles as effectively. And they also mixed the 2 ideas right into a modern-day tackle HitClips.
“We created Tiny Vinyl to reward followers with an lovable, collectible, and playable miniature vinyl report,” Kohler and Mann mentioned in a press release to Billboard. And along with traits in vinyl and mini collectibles, the pair say a 3rd development particularly labored of their favor: “hit songs are getting shorter,” they mentioned. “We knew we would have liked our vinyl format to play an awesome majority of common music, which occurred to be trending to lower than 4 minutes per tune.”
Kohler and Mann partnered with Nashville Report Urgent (a subsidiary of vinyl manufacturing big GZ Media) to develop the format. All Tiny Vinyl data are created from 100% bio-attributed vinyl, and given their measurement, use roughly one tenth of the supplies required to make a normal 12” vinyl report.
“It was all the time necessary to us to make Tiny Vinyl play at 33rpm on a normal turntable,” Kohler and Mann mentioned. “That’s the commonest format, so we made that our customary. Lastly, to have interaction followers at this scale, we knew the jacket and artwork needed to really feel genuine, identical to 12” vinyl — solely on the 4” diameter.”
Beginning as we speak, Tiny Vinyl is out there for buy at nationwide retailers together with Goal in addition to instantly by unique artist partnerships. With the purpose of artists utilizing the format for album launches, tour exclusives and extra, every report is numbered and launched as a restricted version.
