Since blasting onto the scene along with his breakthrough hit “Lovely Issues,” Benson Boone has turn into the web’s favourite punching bag. However as an alternative of attempting to show them improper, the singer determined to lean in along with his newest music video.
On Friday (June 20), Boone dropped the tongue-in-cheek music video for his new track “Mr. Electrical Blue,” off his just-released LP American Coronary heart. From the beginning of the clip, Boone goes out of his option to play with all of the worst issues the web has to say about him when he walks into “Trade Plant Information” sporting a t-shirt that merely says “one hit marvel” for a frank dialog along with his sleazy agent (performed by his frequent songwriting collaborator Jack LaFrantz).
“Have you ever not been on the web? Every part is horrible, Benson! We put all of our cash into ‘moonbeam ice cream’ and the backflip, and it’s finished completely horrible,” LaFrantz’s character tells an exasperated Boone. He informs the singer that he owes his fake label $10 million, and means that he discover “a brand new gimmick” like “good songwriting.” On the suggestion, Boone deflates: “You realize I can’t try this.”
What ensues is a madcap montage, the place Boone takes as many odd jobs as he can to lift the cash. He walks canines (whereas sporting one other T-shirt that claims “”), mows lawns (for an organization known as “Auto-Tune Trimmers”), washes automobiles (with bumper stickers declaring “mustaches are lame”) sells his sparkly jumpsuits and even opens a moonbeam ice cream truck. After all, that also doesn’t cease the criticism from coming — when he’s acknowledged by somewhat woman as “the man who sings ‘Lovely Issues,’” she shortly humbles him: “Your music is horrible.”
For his hustling and exhausting work, Boone makes a grand whole of $168, however begs LaFrantz’s agent to provide him one other probability. However his agent assures him that he discovered a greater answer, saying he “bought your complete catalog to retail chains, quick meals chains and film theaters,” promising that “you’ll be probably the most overplayed artist on the earth, and I’ll be wealthy.” A dejected Boone sighs and smiles, saying “that’s all I’ve ever wished,” earlier than celebrating his ubiquity.
It’s removed from the primary time Boone has commented on the best way folks understand him. The singer posted a TikTok again in April, explaining that he might perceive folks not liking him or his music if there have been extra folks providing concrete causes for his or her distaste. “I simply learn a remark that stated ‘idek why I hate Benson Boone but it surely feels proper,’” he wrote on the video. “Like WHAT!!? how am I supposed to enhance after studying that? At the least say one thing legitimate like ‘he low key simply flips all over the place can he [do] the rest?’”
Watch the total video for Boone’s “Mr. Electrical Blue” above.
