Apple Music has named Ole Obermann and Rachel Newman as the corporate’s new co-heads, Billboard has confirmed.
The information was first reported by Music Enterprise Worldwide.
Obermann, who left his position as world head of music enterprise improvement at ByteDance earlier this 12 months, labored on the Chinese language firm for greater than 5 years, having began as vp/world head of music at TikTok. Earlier than that, he labored at Warner Music Group as chief digital officer/govt vp of technique and enterprise improvement and at Sony Music, the place he labored on hanging licensing renewals with Spotify, Apple Music, YouTube and different DSPs. Throughout his time at TikTok, the platform turned a major music discovery engine, main to an enormous shift in the way in which music was created and marketed. It additionally went by a tense interval with the file labels, together with a protracted standoff with Common Music Group that ended when the 2 firms struck a licensing deal final Might. Obermann was succeeded in his position at ByteDance by Tracy Gardner.
Newman, in the meantime, is an Apple Music veteran, having been with the streaming platform for greater than 16 years, most just lately as world head of content material and editorial. This 12 months, she was named to Billboard‘s Ladies in Music checklist alongside a number of of her colleagues. “We’ve actually leaned into one in every of our most core attributes as an organization this previous 12 months: weaving the humanities into every little thing we do,” she instructed Billboard on the time.
Together with its continued position because the sponsor for the Tremendous Bowl halftime present, Apple Music’s current initiatives embrace its 100 Finest Albums editorial initiative and its Apple Music Stay collection, by which it has produced stay performances for artists together with Björk, SZA, Camila Cabello, Jennifer Lopez and Kacey Musgraves.
