Allied Artists has added a serious new drive to its roster: European rapper, dancer, and producer Michel Assale, who’s formally relocating his skills to the US to provide artists for worldwide launch.
Assale isn’t some newcomer with buzz—he’s a trailblazer. Born in Syria, raised in Lebanon, and formed musically in Sweden, he first broke out as half of the duo W & M (Walter & Michel). Their charting tracks, nationwide radio spots, and worldwide excursions made them a fixture in Sweden’s music scene. Alongside the way in which, Assale labored with none aside from the late Denniz Pop, the visionary producer who launched Ace of Base and Dr. Alban into world stardom. That collaboration cemented Assale’s status as one in every of Europe’s most dynamic multi-hyphenate artists.
Over 4 many years, Assale has shifted from being the electrifying man on stage to the mastermind behind it—mentoring rising expertise and producing tasks that fuse world sounds with sharp, fashionable city edges. His skill to cross cultures whereas conserving a pulse on what strikes listeners has made him a sought-after producer throughout Europe.
Now he’s bringing that very same power to the U.S. with Allied Artists.
“Michel Assale’s monitor document speaks for itself,” mentioned Kim Richards of Allied Artists, occurring to notice that “he’s obtained many years of worldwide hits and collaborations below his belt, and we’re thrilled he’s becoming a member of our workforce to form the following wave of worldwide expertise.”
For Assale, this new chapter is about scale and connection. Saying “music has all the time been about constructing bridges. I’m excited to work with Allied Artists right here within the U.S. to create artists who can attain audiences in all places.”
This partnership doesn’t simply increase Allied Artists’ world footprint—it’s a press release. The label is doubling down on its mission to construct world-class careers and craft music that travels so far as the beat will carry it.
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