Posted on 28 August 2025
With LOOK AT ME, the title observe from her debut EP, Aashika Reddy distilled the sugar-coated aesthetics of dreamy bubblegum pop right into a pastel-hued synthesis of trap-tinged RnBtronica. The manufacturing carries an ethereal weightlessness, wrapping round Reddy’s crystalline vocal strains as they demand to be perceived on her personal phrases. At its core, the observe dissects the ache of being ignored, of solely being seen on the floor, or worse, dismissed in favour of somebody deemed shinier. What Reddy achieves is greater than a plea for consideration; it’s an assertion of soul and spirit, a reminder of how uncooked the starvation for true recognition can go away us.
At simply 17, the Toronto-based South Asian singer-songwriter already embodies an independence few can declare. Reddy writes, directs, edits, and steers her inventive imaginative and prescient in full, guaranteeing her music is as a lot a cultural assertion as it’s a sonic one.
Her debut EP embraces R&B melodies whereas weaving lure, home, Afrobeat, and traces of South Indian classical traditions into the core of her work; creating an area for South Asian women to cry, dance, obsess, and reside unapologetically inside a style the place illustration has lengthy been absent.
LOOK AT ME is now accessible on all main streaming platforms through this hyperlink.
Assessment by Amelia Vandergast
