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Olivia Rodrigo is the brand new face of Lancôme, the magnificence large introduced Monday (Nov. 18).
“Embracing your individuality is so vital in magnificence since there are lots of unrealistic expectations positioned on younger girls in the present day,” mentioned Rodrigo. “Lancôme is an iconic and timeless model that promotes magnificence from inside and I’m honored to be a part of their household.”
“I’m extremely proud to welcome Olivia to the Lancôme household,” added Françoise Lehmann, Lancôme Worldwide Model President. “We’re all captivated by her hanging character and immense expertise and impressed by her dedication to optimistic change—which we worth deeply at Lancôme—pouring her true coronary heart and emotion into every thing she does. Turning private tales into music that resonates universally, few artists of her technology join with this many individuals throughout continents and generations like Olivia.”
Rodrigo adopted up the formal announcement with a extra informal reveal on Instagram. “I’m the brand new f—ing face of Lancôme!” she yells right into a megaphone.
The 21-year-old pop star wore Lancôme’s L’Absolu Rouge Cream Lipstick in 132 Caprice De Rouge for marketing campaign shoot together with different Lancôme merchandise, as famous by Nylon.
Rodrigo has partnered with different manufacturers corresponding to Sony and Glossier. In her newly introduced partnership, Rodrigo would be the face of upcoming launches and campaigns for Lancôme.
In different information, the singer/songwriter will launch the worldwide leg of her GUTS Tour in Latin America subsequent spring. Rodrigo is slated to carry out in Brazil, Mexico, Argentina and Chile for her first time headlining stadiums.