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BACK TO Okay-POP’S FIRST GENERATION: Bros – Win Win


Okay-Pop’s first era is usually referenced as the inspiration for the business we take pleasure in now, however there aren’t sufficient good English-language sources that give its music the main focus it deserves. I’m hoping to alter that with a unbroken flashback sequence, spotlighting private highlights from the period – each iconic and obscure.

The period in query is usually thought-about to run from the debut of Search engine optimisation Taiji & Boys in 1992 to the emergence of TVXQ in late 2003. The music featured on this sequence will largely match inside that timeframe, give or take a couple of years on both facet.

It was a time of bonkers tune constructions, wild style, slamming techno beats, dangerous reggae impressions, flagrant use (theft?) of American hip-hop samples, hearty energy ballads, foul language, the growliest rapper tones you possibly can think about and an anything-goes scrappiness that’s inconceivable to pigeonhole. To borrow the identify of a preferred second-gen act, these years have been the “large bang” of an rising musical powerhouse, nonetheless discovering its footing and throwing every part on the wall.



BACK TO Okay-POP’S FIRST GENERATION: Bros – Win Win


Years earlier than Eminem exhilarated the world together with his rap/rock hybrid Lose Your self, Korean co-ed hip-hop supergroup Bros had their very own pump-you-up anthem. However this being early Okay-pop, Win Win is sort of idiosyncratic.

On this period, it was quite common for songs to pattern widespread American hits, and also you’ll usually hear wildly sudden interpolations and straight-up rip-offs framing a lot of this music. Given the business’s underdog standing its basic stealth inside the international music market on the time, a part of me wonders what number of of those samples have been legally obtained. Nonetheless, I’ve acquired no sourcing for this speculation. What’s most essential about Win Win is that it chooses a killer pattern. The tune is constructed across the mammoth guitar riffs from Survivor’s 1982 mega-hit Eye Of The Tiger, fueling the observe with an addictive depth.

Bros was a 14-member collaborative undertaking, together with artists from widespread teams Roo’Ra, Diva, and Chakra together with luminaries like Bobby Kim. They launched precisely one album on the flip of the millennium, and it’s a blended bag of disparate sounds and concepts. However Win Win stands as a complete triumph — a tune so exhilaratingly energetic that it’s inconceivable to sit down nonetheless whereas it’s taking part in. Even when the vibe adjustments midway by (a typical prevalence in Okay-pop on the time), the manufacturing retains a way of pressure that retains you ready for the stabbing instrumental to make its triumphant return. And boy does it ever!

Hooks 8
 Manufacturing 10
 Longevity 9
 Bias 9
 RATING 9

Grade: A-

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