ADOR, the HYBE-owned label behind Okay-pop powerhouse NewJeans, has appointed Lee Do-kyung as its new CEO.
The appointment comes only a yr after Kim Ju-won, previously HYBE’s chief personnel officer, took over as ADOR CEO following the departure of Min Hee-jin in August final yr.
ADOR’s board said that underneath Kim Ju-won’s management, the corporate efficiently stabilized its organizational and administration construction. With that milestone reached, the board appointed a brand new CEO to transition right into a extra agile working mannequin — one designed to higher help artist actions and speed up enterprise initiatives.
Lee Do-kyung, ADOR’s newly appointed CEO, joined the corporate in 2019, when HYBE was nonetheless working underneath its former title, Huge Hit Leisure. Since then, she has spearheaded a spread of recent enterprise ventures and most lately served as Vice President of the IPX Enterprise Division, which oversees artist IP-driven initiatives resembling merchandise and pop-up shops.
The management change comes amid ongoing tensions between ADOR and NewJeans relating to their unique contract. With a second spherical of mediation set for early September, trade observers are intently watching to see whether or not the appointment of a brand new CEO might assist bridge the hole between the 2 sides. Reflecting the heightened public curiosity, almost 100 home media retailers reported on the CEO transition inside 24 hours of ADOR’s press launch on August 20.
In the meantime, ADOR has additionally introduced plans to launch a brand new boy group and is at the moment holding auditions.
