Lady group VVS terrorized us with their stale Tea a number of weeks in the past and now they’re again with one other gimmicky monitor. Purrfect strains to be camp (sorry, no one can unfurl a campier purr higher than Eartha Kitt) however as typical this fashion of humor is at odds with Okay-pop’s highly-polished, systematic fashion. Making an attempt to be humorous/intelligent hardly ever works inside the trade’s constraints, and Purrfect is a doubtful instance.
Truthfully, this might have been amusing in different arms. The phrase “purrfect” is type of humorous in principle, however the tune itself is just too joyless to work. Relatively than go full ham, we’re greeted by ugly pots-and-pans manufacturing and baseless boasts. The lyrics are all telling as an alternative of exhibiting and by no means remotely intelligent. The rapid-fire rap that makes up the verses is spectacular, however not notably pleasant inside the context of this tune.
It appears that there’s an rising Okay-pop development that’s making an attempt to borrow from components of hyperpop, and simply as I did when reviewing Katseye’s Gnarly I completely beg, implore, beseech the trade to look elsewhere for inspiration. I simply don’t suppose this style — at the very least the way it’s being delivered on these tracks — works properly for Okay-pop. Producers are solely taking probably the most obnoxious components whereas ignoring the beating coronary heart beneath the soundscape. However realizing how the trade latches onto a sound with an iron grip, I concern we’re in for a protracted string of those novelty tracks fueled by unconvincing bravado.
| Hooks | 5 |
| Manufacturing | 7 |
| Longevity | 6 |
| Bias | 6 |
| RATING | 6 |
Grade: D-
