You’re employed laborious in your music. As soon as it’s launched into the world, you need folks to understand it exists, discover it simply on-line, press that play button, and love what they hear a lot they’ll hear once more.
That may occur, after all. It occurs on a regular basis.
However with infinite quantities of latest music being launched, and with infinite quantities of social content material designed to maintain us viewing and scrolling, it often doesn’t occur all by itself.
To achieve traction together with your music, you should:
- Actively talk
- Make folks curious about your music
- Entice them to take an opportunity on you
- And make it straightforward to be discovered
That takes creativity, nevertheless it additionally takes a easy consciousness of a few of the methods and locations folks could be on the lookout for you and your music on-line.
You don’t need your musical presence to really feel like a ghost city, a city nobody can find on a map, or worse, a city that by no means existed. That can assist you keep away from that, right here’s a listing of 7 frequent errors that trigger musicians to go unnoticed.
Your followers can’t discover you as a result of…
1. You’re not linking!
Don’t depart room for thriller. If you’d like a fan to take a selected motion, inform them clearly.
You’re not being “sales-y” or “cringe” while you ask folks to hearken to your tracks. You’re a musician! After all that’s what you need folks to do. And also you’re HELPING them by making the instructions clear.
Wherever doable, use the linking instruments so your music is at all times only one click on away.
2. Your bio is unhealthy
Does your social bio join the dots between who you’re and the music you create? If not, repair that!
Positive, the type of writing ought to convey one thing about your persona through the tone and type (humorous, severe, absurd, mysterious, and so forth.), however you additionally want the main points of your bio to inform folks an important issues about your music profession right this moment.
3. Your title and deal with don’t match
Don’t get cute with this! Your artist title = Your social deal with. Easy.
As an illustration, if my band title was Trash Collectors, my Instagram title ought to NOT be Crash Tollectors or Somebody Someplace Calls us Trash Collectors.
But I discover this mismatch many occasions when attempting to seek for new acts on social. If it provides the slightest little bit of uncertainty or additional steps for somebody looking, it’s a mistake.
4. You’re not posting sufficient
The longer you go dormant, the much less doubtless it is going to be that folks see your new stuff while you do put up.
So hold your viewers engaged all through these months or seasons while you don’t have a lot happening. Since you’ll want them to nonetheless be paying consideration when you do have large information to share.
When you do have large information, it’s additionally a typical mistake to not put up sufficient about that particular person launch or occasion. Keep in mind, folks usually must see a message a number of occasions (7 is the final rule) earlier than they act on it.
5. You don’t have an internet site
For those who rely solely on social, it’s a ache for followers, who may not be on sure social platforms, or can’t view content material till they log in.
In case your message or information announcement is public and essential, put up it in your web site. Which after all means you start by HAVING an internet site devoted to your music.
6. You retain altering your artist title
Cease it! Decide on one thing. In any other case you’ll confuse followers, potential followers, and Google.
For those who’re embarrassed by your artist title, you weren’t affected person sufficient while you picked it. For those who really feel such as you’ve advanced past your artist title, keep in mind that numerous legendary acts have modified their sound all through the years with out altering their title.
Your artist title is the cornerstone of your model identification. You’re allowed to renovate and add new rooms to your inventive home. You don’t must construct a brand new cathedral from scratch each time you evolve as an artist.
7. Your songs are solely on Bandcamp or Soundcloud
For those who actually wish to be discoverable, your tracks have to be all over the place that individuals are trying to find music.
I wrote a complete article about this frequent drawback, why it’s an issue, and the way straightforward it’s to unravel. Listeners have by no means been extra scattered throughout platforms and apps. Don’t punish sure segments of your viewers by maintaining your music walled-off. Distribute it. Broadly!
After pouring a lot time and expertise into your tracks, you don’t wish to see a lacklustre response to your new music. Or worse, no engagement in any respect.
However with just some pretty steps or concerns beforehand, you may be sure you and your music are straightforward to search out on-line. Simpler to search out, simpler to take pleasure in!
