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20 TikTok & Instagram Reels content material concepts to advertise your new track


Want some inspiration to higher promote your music on TikTok or Reels?

Need to be simpler at utilizing social to spice up engagement and drive streams?

Nicely, we took a have a look at what’s at present working for impartial artists. 

On this installment of the Music Profession Examine Group, we discover 20 short-form video ideas which might be serving to musicians get outcomes:

1. “POV” pattern together with your track within the background

Instance: POV: You simply discovered your new favourite track however can’t bear in mind the title…

Make it relatable and use on-screen textual content to create an emotional connection.

2. “Use this sound if…” 

Hook: “Use this sound in the event you’ve ever felt [emotion related to your song].”

Encourages others to make use of your track of their movies.

Present uncooked moments of making the observe—recording vocals, mixing, or writing lyrics.

Followers love the method, not simply the ultimate product.

4. Lip-sync to your individual track with a novel hook

Instance: “That is what it feels like while you combine [Artist] & [Artist]”

Evaluate your track to fashionable artists to draw their followers.

5. “My mother/dad/grandma reacts to my track”

Play the track and file their real response (or stage a humorous one).

Individuals love healthful content material—works particularly nicely in the event that they dance or cry.

6. Fan response movies

Ask followers to file their response to listening to the track for the primary time.

Sew or duet their video for a response loop.

Use AI voice filters or sing within the type of a well-known artist to intrigue followers.

8. Make a problem together with your track

Instance: Dance, lip sync, or transition problem utilizing your hook.

Hold it easy so anybody can take part.

9. “This track is for you if…” (checklist video)

On-screen textual content: “This track is for you in the event you…” (love late-night drives, have been heartbroken, and many others.)

Let the lyrics play within the background.

10. Day-in-the-life vlog together with your track enjoying

Present your morning routine, a studio session, or a gig together with your observe enjoying.

Helps affiliate a vibe or way of life with the track.

11. Inform a narrative over your observe

Inform a brief private story about why you wrote the track whereas it performs within the background.

Works nicely with subtitles to maintain folks watching.

12. “I Wrote this track about…”

Begin with “I wrote this track about…”

Make it intriguing (e.g., “…the worst breakup of my life” or “…falling in love too quick”).

13. Lyric breakdown / hidden which means

Break down a robust lyric and clarify the which means behind it.

Instance: “Did you catch this double which means in my track?”

14. Make your individual meme together with your track

Instance: Overlay your observe on a viral meme format or response GIF.

Works nicely with humor and relatable feelings.

15. Reside efficiency clip (even when it’s simply in your bed room)

Present your self performing with uncooked vitality—could be acoustic or full manufacturing.

Works nicely if the digicam is handheld and intimate.

16. “What my track would sound like if…” (remix variations)

Instance: “What my track would sound like if it was made within the 80s.”

Will get folks interested by listening to the true model.

17. Aesthetic mood-board together with your track

Present a compilation of cinematic clips that suit your track’s vibe.

Instance: “If my track was a film, this is able to be the trailer.”

18. “My pal hears my track for the primary time” prank

Secretly play your observe within the automotive and movie their response.

Works nice in the event that they begin vibing or singing alongside.

19. “That is your signal to stream this track” (affirmation submit)

Write uplifting or emotional textual content that resonates with folks whereas your track performs.

Instance: “That is your signal to let go of poisonous vitality & begin contemporary.”

20. Ask your viewers a direct query

“Would you place this in your playlist?” (Run a ballot in IG Tales)

“Does this sound like successful?” (Encourages engagement)


Ultimate tricks to maximize engagement

  • Hold movies between 7-15 seconds for short-form platforms at any time when doable.
  • At all times pin your best-performing movies to your TikTok profile.
  • Reply to each remark to spice up visibility.
  • Take into account trending hashtags associated to your track’s vibe (however don’t count on them to result in natural views, as a result of the top of Instagram has stated they don’t do a lot).



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